Speaking a foreign Language is the closest thing to a superpower. Yet its something which is, in fact very achievable.
Lower the Barrier to entry for Learning a new language for beginners
The following is a concise version of the entire project, but you can view the full version at the link below
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The high school & college age group viz. 16- 24 year-olds were chosen to be the target demographic, since these are the final formative years of a person and
Various Research Methods were used Stakeholder Analysis, User Interviews, Empathy Maps, Competitive analysis
The start of any activity goes through a honeymoon period, where a person goes from having zero knowledge about the topic to rapidly absorbing knowledge like a sponge. This however only lasts for a short while, after a certain point everyone hits a wall on the exponential graph that is language learning. Need to find a way to make the activity less tedious and something a person would want to engage in everyday.
Language Learning is a long term endeavor. This makes it quite daunting for a beginner to even start learning, causing a sort of mental inertia. People often lack the foresight and find it hard to comprehend long-term goals, as they are much further in the future Users would greatly benefit from actual tangible short-term goals to work towards
Languages are inherently social in nature. However there are little to no opportunities for a person to utilize their newfound skills. This lack of social proof is highly detrimental to a person’s Language Learning Journey. There needs to be an avenue for users to show off their progress in a social instance to validate their growth.
To design language learning platform by
creating a competitive environment
